Super Cute Cross Stitch is an Etsy shop selling cute and original cross stitch patterns. It was first created in 2019, and by 2021 the brand was needing a professional refresh.

I designed a full rebrand, as well as a month of social media content. The craft designs in their shop are soft and sweet, with hues of blues and pink, so the new branding reflects that. The script font and decorative hearts are reminiscent of traditional cross stitch, while keeping things fun and modern.